They shipped an eval suite before they shipped the model. That's when I knew we hired the right team.
✦ Made in the Kingdom
We build AI and software in Riyadh for businesses that want to be taken seriously — bilingual from day one, engineered like we still remember what it means to care.
shipping in production for





✦ What we do
We don't do everything. The three things we do, we do carefully enough that we'd put our name on the receipt.
✦ How we work
Not an afterthought. Every interface we design works RTL-natively and respects Arabic typographic norms.
You talk to the people writing the code. No account managers, no layers, no surprise handoffs.
We don't pitch what won't work. If a simpler tool fits better than AI, we'll say so.
You inherit runbooks, eval suites, and documentation — not a binary blob you can't maintain.
✦ Selected work
Migrated a legacy SAMA-regulated lending flow to an Arabic-first portal. p95 latency cut by 73%.
RAG pipeline processing 2M Arabic documents a month. Human-in-the-loop, fully auditable, on-prem.
✦ Wall of clients
They shipped an eval suite before they shipped the model. That's when I knew we hired the right team.
Bilingual from the first pixel. No retrofits, no awkward Arabic. Our users felt it on day one.
Small team, senior engineers, zero theatrics. We skipped three months of vendor dance and just built the thing.
They found two gaps in our threat model before we'd even signed. That set the tone for the whole engagement.
Runbooks, evals, on-call docs — we inherited a system we could actually operate without them.
They told us the cheaper path three times. I still don't know another agency that would have done that.
p95 latency cut 73% in nine weeks. We expected a slide deck, we got a shipped system.
Weekly demos against real users. No 12-month waterfall, no PowerPoint theater. Refreshing.
FAQ
We've got answers. If you need more, just say so.
Still got questions? Talk to usDiscovery runs one week. Architecture takes 1–2 weeks. Build is usually 4–12 weeks depending on scope, with weekly demos against real users. Handover — runbooks, evals, on-call docs — takes another two weeks.
Yes — bilingual from day one. Every interface we design is RTL-native and respects Arabic typographic norms. We do not retrofit Arabic after the fact; it is part of the initial design pass.
Discovery is a fixed fee. The build phase runs milestone-based, tied to demos rather than hours. You always know the next payment and what it buys. No hidden T&M drift.
Yes. We routinely ship to SAMA-regulated and public-sector environments on-prem, with full audit trails and human-in-the-loop controls where required.
You do — completely. Full source transfer, full model weights where applicable, documentation, eval suites, and CI. No vendor lock-in, no seat licenses for the things we build for you.
The engineers. We intentionally keep teams small enough that the people writing the code are the people you meet on calls. No layers between you and the work.
✦ Let's begin